#lovesteel campaign

In June 2016, the World Steel Association (worldsteel) launched the second phase of its ‘Steel in ...’. It is a series of interesting facts and intriguing images of steel use across different industries and describes how steel enriches modern living and enables us to have a more sustainable lifestyle.  The theme of this new 'Steel in ....' series is 'Steel and the Sea'.

#lovesteel is a global campaign initiated by worldsteel and its members for the steel industry. It aims to inspire young people to think differently about a career in steel and showcase how steel is all around us and what impact it has on our everyday lives and our future. 

The first phase of the campaign ran from 2013 to 2015 and produced 19 video interviews of young people in diverse roles across the steel industry, sharing what they love about their jobs.

The "Steel in ....' campaign was launched in July 2015 with the first theme being "Steel in the home".

Steel plays a fundamental role in the development of modern societies. Construction is one of the most important steel-using industries, accounting for more than 50% of world steel production. Buildings - from houses to hospitals, from schools to skyscrapers - rely on steel for their strength. Moreover, steel makes construction possible in the first place by providing equipment such as cranes, drills, bulldozers, scaffolding, and reusable and portable shelters at construction sites.

Edwin Basson, Director General of worldsteel said: “Steel is an ideal material to help meet society’s growing needs for buildings and infrastructure in a sustainable way. Not only is it affordable and readily available, its intrinsic properties, such as its strength, versatility, durability and 100% recyclability allow for improved environmental performance across the entire life cycle of buildings.

More importantly, steel’s competitive advantages over competing materials make the construction industry more sustainable and a key contributor to the circular economy, which demands zero waste and reduced use of new materials, as well as encouraging the reuse and recycling of materials.”