#lovesteel is a global campaign initiated by worldsteel and its members for the steel industry. It showcases the steel industry as an indispensable part of modern life thanks to which we are able to enjoy our current historically high standards of living.

Steel is one of the most common materials in the world. We rely on it for our housing, transport, food and water supply, energy production, tools and healthcare. Nearly everything around us is either made of steel or manufactured by equipment made of steel.

Steel is inextricably linked with economic growth and prosperity. Developing societies require steel to build new roads, railway lines, buildings and bridges. They also need it to lay new pipelines for gas, water and sanitation and to build new factories and machinery.

Once basic infrastructure needs are met, the demand for consumer goods such as washing machines and refrigerators increases, as does the need for mobility via trains, buses and automobiles – all of which require steel for their production and related infrastructure (stations and fueling).

Steel is also essential to the sustainable circular economy of the future, one in which society reduces the burden on nature by ensuring resources remain in use for as long as possible. As a permanent material which can be recycled over and over again without losing its properties, steel is fundamental to the new economic models of the twenty-first century and beyond.

In the past years we have focused our attention on 4 specific activity sectors for which steel is a crucial material:

Steel and the Home: Steel and the Home shows how modern living is enabled by steel by illustrating the benefits it brings in four key areas: sustainability, cost, safety, design.

Steel and the Sea: Steel's incredible versatility means it can be used in a variety of everyday ways – from transporting cargo around the world to protecting coastal areas.

Steel and the Rail has been and will be a peerless partnership. From high-speed intercontinental journeys to the daily commute on the metro, steel will be powering the sustainable transport systems of the future.

Steel and Renewables: Steel is playing an indispensable role in renewable energy technologies, helping to harness the power of the wind, the waves, the sun and the earth itself.

Steel and Sport: Steel plays a crucial role not just in underpinning the stadiums and facilities, it also forms an essential component in many of the sports themselves.

Click on the links to the right to find out more.